The Craft Beer Trends to Watch in 2026

From fashion to fitness, every year brings new trends – and the world of craft beer is not immune. Shifting consumer tastes, economic pressures, and new brewing technologies mean what’s on tap for this year is far from predictable, but we’re taking our best guess anyway. Keep reading for our pick of top craft beer trends for brewery owners, retailers, and beer lovers to watch in 2026.

Top Beer Trends to Watch in 2026

1. Lagers Lead the Next Wave

The lager renaissance that started in 2025 is here to stay. After years of hazy IPAs and experimental brews, drinkers are craving simplicity. The crisp, balanced, refreshing brew pairs well with food and everyday occasions. It’s an approachable alternative for both craft beer newbies and seasoned drinkers. From classic pilsners to modern craft interpretations, industry observers predict lagers will dominate tap lists and shelf space in 2026.

2. Low-ABV & Non-Alcoholic Innovation

Like 2025, health-conscious consumers continue to shape the market. Low-alcohol and non-alcoholic beers are still a hot trend to watch in 2026. NA beer consumption in North America has seen double-digit growth and is projected to climb even higher. Breweries are embracing NA options as part of their core lineup, appealing to designated drivers and health-minded drinkers as they prove high-quality NA craft beer doesn’t have to sacrifice taste.

3. Hyper-Local & Ingredient-Driven Brewing

Another craft beer trend to watch in 2026 is hyper-localism. Breweries are partnering with local farmers, hop growers, and foragers to produce unique beers that tell a story of place. This hyper-local sourcing fosters deeper connections between breweries and their communities by highlighting neighborhood culture and cross-industry partnerships with local food and lifestyle experiences.

4. Flavor Exploration Beyond the Ordinary

From tart sours to spice-accented saisons, 2026 is shaping up to be more adventurous than ever. Brewers are increasingly experimenting with global influences, fruit infusions, and bold botanical elements. Likewise, younger drinkers are gravitating toward fruit-led beers, as well as unexpected flavor combinations and other Instagram-worthy beers. It’s safe to say that flavor innovation is far from slowing down.

5. Technology Meets Tradition

Smart brewing technologies is a hot craft beer trend to watch in 2026. Breweries that leverage data and automation while still honoring traditional craft techniques are well-positioned for quality and consistency. From precision fermentation control systems to AI-powered recipe development, these innovations are helping the craft beer industry optimize quality, manage costs, and reduce waste. Sustainable brewing practices are also increasingly important as consumers prioritize brands that align with their values.

6. Elevated Taproom Experiences

With craft beer production volumes flattening or even dipping in some regions, brewery operators are doubling down on hospitality and taproom experiences. Recent market analysis shows that breweries investing in food menus, event programming, and inclusive spaces are finding success despite the industry challenges. In 2026, more beer spaces will turn into community hubs like The Growler Guys – places to gather for trivia nights, live music, and food pairings.

7. Premium & Limited Releases

One final craft beer trend to watch in 2026 is the rise of premium and limited-edition beers. Whether it’s a barrel-aged stout or a brewery’s anniversary release, these exclusive beers tell a story and create anticipation. Collectors and enthusiasts are willing to pay a premium for the craftsmanship and rarity of these high-end offerings.

See What’s on Tap in 2026 at The Growler Guys

Craft beer in 2026 is trending toward balance by honoring tradition while embracing innovation. From classic lagers to tech-powered brewing, non-alcoholic options to flavor experimentation, breweries are staying agile and focused on consumer demands in the new year. At The Growler Guys, we’re excited to see what 2026 holds, and we’ll be here with the latest trends on tap. Stop in today for a pint, flight, or growler fill and cheers to a new year of craft beer!