The Resurgence of Craft Lagers: A Refreshing Revolution

There’s a quiet revolution brewing in the craft beer scene: the resurgence of craft lagers. Once overshadowed by the bold and hoppy flavors of IPAs and the complex profiles of stouts and sours, lagers are making a remarkable comeback. This renaissance is not just a fleeting trend but a testament to the timeless appeal and craftsmanship involved in brewing these crisp, clean, and refreshing beers.

The Lager Legacy

While craft lagers have long been overshadowed by their more robust and experimental ale counterparts, they have a rich history dating back to the 19th century when they were first brewed in Central Europe. These beers became renowned for their smooth, clean flavors and high drinkability. 

More recently, major commercial breweries capitalized on the popularity of lagers, producing mass-market lagers that dominated the beer scene for decades. However, the lengthy fermentation process and need for precise temperature control made lagers less appealing to small-scale brewers who were focused on quick turnaround and bold flavors. But as the craft beer industry has matured, so has the palate of its consumers. Drinkers are now seeking out well-crafted, approachable beers that offer refreshment without sacrificing quality, and craft lagers fit this demand perfectly.

Why Craft Lagers Are Making a Comeback

Appreciation for Subtlety and Craftsmanship
The craft beer community increasingly recognizes the skill required to brew a great lager. Unlike ales, which can mask imperfections with bold flavors, lagers demand precision and patience. This meticulous approach offers craft brewers a return to traditional brewing techniques, appealing to purists and those looking to showcase their technical brewing skills.

A Shift Towards Sessionability
As beer enthusiasts seek more sessionable options—beers that can be enjoyed over extended periods without overwhelming the palate—lagers fit this niche perfectly. With their moderate alcohol content and refreshing qualities, craft lagers offer an ideal alternative to the heavier, more intense styles that have dominated the market.

Nostalgia and Tradition
There is a growing nostalgia for traditional beer styles, and lagers evoke a sense of heritage and authenticity. Many craft brewers embrace this movement by reviving classic lager recipes, often with a modern twist. This blend of tradition and creativity has broadened the appeal of lagers, attracting a new generation of beer drinkers.

Broadening the Palate
The craft beer scene has long been associated with extreme flavors and experimental brewing techniques. However, as the market matures, there is a desire to explore a broader range of styles. Craft lagers offer a diverse spectrum of flavors: they can be light and refreshing, like the popular pilsner style, or rich and malty, like the traditional bock.

Join the Lager Revolution at The Growler Guys

The resurgence of craft lagers is a testament to the ever-evolving landscape of the craft beer industry. As brewers continue to push the boundaries of what’s possible within this classic style, and as drinkers develop a deeper appreciation for the subtleties and complexities of a well-made lager, it’s clear that this once-overlooked category is reclaiming its place in the spotlight. 

Stop by your local Growler Guys to raise a glass to the lager revolution. Our taprooms feature an extensive selection of local craft beers, so you’re sure to find an old or new favorite. Stop in for a flight, pint, or growler fill today.