The Rising Popularity of Ciders

Over the past decade, ciders have quietly transformed from a niche beverage into a rising star in the craft drink world. The rising popularity of ciders results from an evolution featuring an impressive variety of flavors, production techniques, and even its loyal following. Whether you’re a cider connoisseur or just cider-curious, now is the perfect time to explore this evolving drink. The Growler Guys is your go-to destination to discover innovative ciders alongside your favorite craft beers.

A Brief History of Cider

Cider has been enjoyed for centuries, with origins tracing back to ancient Europe. Historically, cider production was straightforward—fermenting apple juice with natural yeast created a crisp, refreshing drink. It gained immense popularity in England, France, and parts of North America, particularly during colonial times when cider was considered safer to drink than water.

However, for much of the 20th century, cider was overshadowed by beer, wine, and spirits. It became pigeonholed as a simple, overly sweet beverage, appealing to only a small market. But that perception began to change about a decade ago, as craft beverage producers experimented with new styles, fresh ingredients, and innovative brewing techniques. Today, cider has reclaimed its rightful place as a versatile and sophisticated beverage.

A Revolution Leads to the Rising Popularity of Ciders

Over the decade, the cider industry has exploded. What sparked this renaissance? A combination of changing consumer tastes, a desire for gluten-free alternatives to beer, and a newfound appreciation for craft beverages all played key roles. Modern cider makers began experimenting, pushing beyond the traditional boundaries of apple-based drinks.

• Dry and Complex Varieties: One of the most significant changes has been the rise of dry ciders. Historically, many ciders leaned toward the sweeter side. Today’s craft cideries produce crisp, bone-dry ciders that highlight the natural tartness of apples, appealing to drinkers who favor dry wines or light beers.
• Innovative Ingredients: Modern cider producers are embracing bold and unique ingredients. From hops and berries to ginger, herbs, and spices, cider now offers flavor profiles to suit every palate. Fruit-forward ciders featuring pear, cherry, and blackberry have become popular alternatives to apple-only blends, while adventurous options like jalapeño-infused or hibiscus ciders cater to those craving something truly unique.
• Barrel Aging and Fermentation Techniques: Cider makers are exploring barrel-aged and wild-fermented ciders, borrowing techniques from the wine and beer industries. Barrel aging adds depth, bringing subtle notes of oak, vanilla, or whiskey, depending on the barrel. Wild fermentations, using natural yeast, create complex flavors reminiscent of sour beers or funky natural wines.

Why Are Ciders So Popular?

Cider’s increasing popularity comes down to its versatility and broad appeal. For one, ciders naturally cater to gluten-free drinkers, providing a refreshing alternative to traditional beer. But beyond dietary considerations, ciders appeal to a diverse audience because of their flavor variety and accessibility.

• A Drink for All Seasons: Cider isn’t just a summer drink anymore. Light, fruity ciders are perfect for warm weather, while richer, spiced versions shine in fall and winter. Hot mulled cider even makes a festive holiday treat.
• Appeal to Craft Beverage Enthusiasts: Much like craft beer, cider encourages experimentation and exploration. Whether you’re a fan of bold flavors or subtle, nuanced drinks, there’s a cider for you.
• Lower ABV Options: With many ciders featuring a moderate alcohol content, they offer a balanced option for those seeking a lighter drink without sacrificing flavor.

The Growler Guys: Your Destination for Exceptional Ciders

If you want to see what the rising popularity of ciders is all about, visit The Growler Guys and give them a try! At The Growler Guys, we believe cider deserves its moment in the spotlight—and we’re here to help you find your new favorite. With a rotating lineup of craft ciders on tap, you can explore everything from classic apple blends to creative, small-batch innovations. Our knowledgeable team is ready to guide you through cider tasting, helping you discover flavor profiles that match your preferences.

Not sure where to start? Here are a few styles to try on your next visit:

1. Traditional Dry Cider: Crisp, clean, and refreshingly simple. This style highlights the quality of the apples without added sweetness.
2. Fruit-Infused Ciders: From tart blackberry to sweet pineapple, fruit-forward ciders offer a burst of flavor perfect for those who love a fruity twist.
3. Hopped Cider: Combining the best of cider and beer, hopped ciders deliver floral and citrusy notes, making them a favorite among IPA fans.
4. Barrel-Aged Cider: For something more complex, barrel-aged ciders offer layers of oak, spice, and depth.
5. Spiced Ciders: Perfect for fall, these ciders feature warming spices like cinnamon, nutmeg, and clove.

Whether you’re filling a growler for a weekend get-together or sampling a new release in-store, The Growler Guys offers the perfect setting to explore and enjoy ciders alongside craft beer. With so many options, it’s easy to find something that suits your taste.

If you haven’t explored the world of craft ciders yet, there’s never been a better time. Whether you love a dry, wine-like sip or a bold, fruit-forward pour, there’s a cider waiting for you to discover it. At The Growler Guys, we’re proud to offer a curated selection of the best craft beers and ciders, giving you the opportunity to taste and enjoy something new every time you visit.

Stop by your local Growler Guys today to sample fresh, innovative ciders on tap. Bring your friends, fill a growler, and discover why cider is quickly becoming the drink of choice for craft beverage enthusiasts everywhere. Cheers to exploring new flavors and finding your next favorite drink!